Media communication
Credits: 5
Semester: winter
Subject code: 64505
Študijski program od študijskega leta 2014/15
Subject description
Prerequisits:
- Enrollment in the study year.
Content (Syllabus outline):
- Key characteristics of media at social level: media construction of reality, ideological, cultural and social role of media;
- Key characteristics of media production: market vs. public system, production practices, organizational structure/culture;
- Key characteristics of media audiences: different “reading” of audiences, influence of media on audience;
- Key characteristics of media texts: sign, language polysemy, narrative, genre, discourse.
Objectives and competences:
Understanding basic terms and concepts in the field of media at social, production and text level and characteristics of audience.
Intended learning outcomes:
Understanding of important issues relating to media text, audience and production. Knowledge of the entire media chain from production to consumption and social framework.
Learning and teaching methods:
- Lectures, demonstrations, practical work.
Study materials
Study in which the course is carried out
- 1 year - 1st cycle - Multimedia Communications