Media communication

Credits: 5
Semester: winter
Subject code: 64505
Študijski program od študijskega leta 2014/15

Subject description


  • Enrollment in the study year.

Content (Syllabus outline):

  • Key characteristics of media at social level: media construction of reality, ideological, cultural and social role of media;
  • Key characteristics of media production: market vs. public system, production practices, organizational structure/culture;
  • Key characteristics of media audiences: different “reading” of audiences, influence of media on audience;
  • Key characteristics of media texts: sign, language polysemy, narrative, genre, discourse.

Objectives and competences:

Understanding basic terms and concepts in the field of media at social, production and text level and characteristics of audience.

Intended learning outcomes:

Understanding of important issues relating to media text, audience and production. Knowledge of the entire media chain from production to consumption and social framework.

Learning and teaching methods:

  • Lectures, demonstrations, practical work.

Study materials

  • Masterman, L., Teaching the media, London: Routledge, 2001, ISBN 0-415-03974-6.
  • Stewart, Colin, Lavelle, Marc in Kovaltzke, Adam (2001) Media and Meaninig: Introduction. London: British Film Institute. 2001, ISBN 0-85170-843-9.

  • Study in which the course is carried out

    • 1 year - 1st cycle - Multimedia Communications