Visual communications and psychology

Credits: 6
Semester: summer
Subject code: 64508
Študijski program od študijskega leta 2014/15

Subject description


  • Enrollment in the study year.

Content (Syllabus outline):

The basics of psychological processes and personality. Models and theories of motivation, emotions, cognition, perception and communication. Visual perception and cognition. Social perception and cognition. Communication and communicative skills. Psychological aspects of visual communication and multimedia technology, multimedia graphics and design. The role and the influence of media in our life. Cyberspace and virtual reality. Cyberpsychology. Ethics and values in the use of visual communications and (multi)media.

Objectives and competences:

Introductory and basic knowledge of psychology, cognition and personality and psychological aspects of visual communications and (multi)media technology. The effective and critical understanding and use of this knowledge in profession and life.

Intended learning outcomes:

The understanding of psychological (behavioral) and ethical principles of the effective and responsible use of visual communications and (multi)media technology.

Learning and teaching methods:

  • Lectures, audiovisual demonstrations, laboratory work.

Study materials

  1. Rutledge, P. (2010) "What is Media Psychology?", Media Psychology Research Center. Dostopno na:

Study in which the course is carried out

  • 1 year - 1st cycle - Multimedia Communications